Pricing Strategy Review
By Taylor Davis · Published · Updated
Work out whether you're undercharging, and by how much.
Tags: Business, Finance, Planning
Prompt template
## Pricing review - What I sell: [textarea: Product or service, and how it is delivered] - What I charge now, and how I arrived at it: [textarea: Including if the answer is I guessed] - My costs: [textarea: Direct cost per unit or hour, plus overheads] - Competitors: [textarea: Their pricing, and how you differ] - Who buys: [dropdown: Consumers, Small businesses, Enterprise, Public sector, Mixed] - What I'm trying to fix: [dropdown: More profit per sale, More volume, Move upmarket, Stop undercharging] Start with my actual margin at current prices, including the costs people leave out. Then propose a structure with tiers or packages rather than one number, so a buyer chooses how rather than whether. Give me the actual figures and the reasoning. Include what to say to existing customers when the price goes up, and what to say when someone tells me it is too expensive.