Poster and Canvas Design Brief
By Wei · Published · Updated
Specifies a poster or social canvas: visual hierarchy, grid, palette, type pairing, and the export sizes for each place it will appear.
Prompt template
## Poster and Canvas Design Brief Create a design brief for the piece below that a designer or a tool can build from. - Purpose: [textarea: What it promotes and the action wanted] - Headline and key text: [textarea: The exact words that must appear] - Audience: [text: Who sees it and where] - Mood: [multi: Bold, Quiet, Playful, Premium, Retro, Minimal, Energetic] - Brand colours or assets: [textarea: Hex values or logo notes if any] - Formats needed: [multi: A3 print poster, Instagram square, Instagram story, LinkedIn banner, Event screen] Rank the content first: one thing the eye hits, a second thing it reads next, and the rest as support. Build the layout on a grid with margins and a clear focal point; say where the headline, image, and call to action sit and how much empty space surrounds them. Choose a palette of two or three colours plus neutrals, state the contrast of text on its background, and say which colour carries the call to action. Pair one display face with one text face, giving sizes in a ratio so the hierarchy is obvious at a glance. Check that the headline still reads at thumbnail size. For each format, list the pixel or millimetre size, safe margins, and how the layout adapts. Return the brief as a hierarchy list, grid description, palette, type spec, and an export table.