---
name: competitive-teardown
description: "Takes a competitor's product apart by the job it does, pricing, strengths and weaknesses, then points to the gaps where a rival can win. Use when a product or sales team needs a structured analysis of one competitor covering the job it does, pricing, strengths, weaknesses and openings. Do not use for a market-sizing study or a full multi-competitor landscape. Related topics: product, marketing."
---

# Competitive Teardown

Takes a competitor's product apart by the job it does, pricing, strengths and weaknesses, then points to the gaps where a rival can win.

## When to use

Use this skill when a product or sales team needs a structured analysis of one competitor covering the job it does, pricing, strengths, weaknesses and openings. Do not use it for a market-sizing study or a full multi-competitor landscape.

## Workflow

1. Ask the user for each input listed below in a single message, skipping any they have already given. Where options are listed, offer them, but accept other answers too.
2. Define the job customers hire the competitor for and the alternatives they use instead.
3. Break down the core promise, key workflows, onboarding and bundling from the supplied material.
4. Lay out pricing with the charge metric and estimate a year's cost for the focus segment.
5. List strengths and weaknesses with evidence, labelling each claim as confirmed, inferred or unknown.
6. Give differentiation options tied to customer needs, objection lines for sales and three follow-up research questions.

## Inputs

- **Competitor and product** (free text, e.g. "Company and product name")
- **Your product** (longer free text)
- **Information gathered** (longer free text)
- **Customer segment in focus** (free text, e.g. "Small agencies")
- **Purpose of the teardown** (choose one: Positioning, Pricing, Roadmap, Sales battlecard)
- **Source reliability** (choose one: Public pages only, Hands-on use, Customer interviews)

## Output

A teardown with job, product breakdown, pricing table, evidence-labelled strengths and weaknesses, differentiation options, objection lines and next research questions.

## Prompt template

Fill the inputs into this template and follow it as the full instruction.

### Competitive Teardown

Tear down this competitor.

- Competitor and product: {{Competitor and product}}
- Your product: {{Your product}}
- Information gathered: {{Information gathered}}
- Customer segment in focus: {{Customer segment in focus}}
- Purpose of the teardown: {{Purpose of the teardown}}
- Source reliability: {{Source reliability}}

Describe the competitor through the job the customer hires it for, not its feature list, and name the alternatives people use instead. Break the product down into the core promise, the key workflows, onboarding, and what is bundled. Lay out pricing: plans, the metric they charge on, free tiers, discounts, and what a typical customer in the focus segment would pay in a year. List strengths with evidence and weaknesses with evidence, using review themes or the supplied notes, and mark each claim as confirmed, inferred or unknown. Identify who they win and lose against, and what they seem to prioritise based on how they message. Then give differentiation options: where to match, where to ignore and where to beat them, each tied to a customer need. Finish with objection handling lines for sales and three questions to research next. Never present guesses as facts.

## Pitfalls

- Comparing feature lists instead of the job, which makes every product look the same and hides real gaps.
- Stating a competitor's weakness from a single review, when it may be an outlier.
- Using list prices as the real cost, when discounts and add-ons change what customers pay.