---
name: google-ads-copy-writer
description: "Create high-converting Google Ads (Search) headlines and descriptions. Use when the user wants help with Google Ads Copy Writer. Related topics: marketing, ads, google."
---

# Google Ads Copy Writer

Create high-converting Google Ads (Search) headlines and descriptions.

## How to use this skill

1. Ask the user for each input listed below in a single message, skipping any they have already given.
2. Where options are listed, offer them, but accept other answers too.
3. Fill the answers into the prompt template, then follow the completed prompt to produce the result.

## Inputs

- **Product / Service** (free text, e.g. "What are you advertising?")
- **Target Keyword** (free text, e.g. "Primary keyword being bid on")
- **Unique Selling Proposition** (longer free text)
- **Landing Page CTA** (free text, e.g. "")
- **Headline variations needed** (number from 3 to 15)
- **Description variations needed** (number from 2 to 4)
- **Campaign Goal** (choose one: Awareness, Lead generation, Direct sales, App installs, Website traffic)
- **Avoid superlatives** (choose one: Yes, No)
- **Include price in ad** (choose one: Yes, No)
- **Target country/region for language nuance** (free text, e.g. "")

## Prompt template

## Introduction
Generate high-converting Google Ads search campaign headlines and descriptions for any product or service.

## Campaign Details
- Product / Service: {{Product / Service}}
- Target Keyword: {{Target Keyword}}
- Unique Selling Proposition: {{Unique Selling Proposition}}
- Landing Page CTA: {{Landing Page CTA}}

## Ad Format
- Headline variations needed: {{Headline variations needed}}
- Description variations needed: {{Description variations needed}}
- Campaign Goal: {{Campaign Goal}}

## Compliance
- Avoid superlatives: {{Avoid superlatives}}
- Include price in ad: {{Include price in ad}}
- Target country/region for language nuance: {{Target country/region for language nuance}}

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Source: [Google Ads Copy Writer on PromptBuild](https://promptbuild.io/prompt/haLk61lKHkh8aUIm86Zz/google-ads-copy-writer)