---
name: pricing-strategy-review
description: "Work out whether you're undercharging, and by how much. Use when the user wants help with Pricing Strategy Review. Related topics: Business, Finance, Planning."
---

# Pricing Strategy Review

Work out whether you're undercharging, and by how much.

## How to use this skill

1. Ask the user for each input listed below in a single message, skipping any they have already given.
2. Where options are listed, offer them, but accept other answers too.
3. Fill the answers into the prompt template, then follow the completed prompt to produce the result.

## Inputs

- **What I sell** (longer free text)
- **What I charge now, and how I arrived at it** (longer free text)
- **My costs** (longer free text)
- **Competitors** (longer free text)
- **Who buys** (choose one: Consumers, Small businesses, Enterprise, Public sector, Mixed)
- **What I'm trying to fix** (choose one: More profit per sale, More volume, Move upmarket, Stop undercharging)

## Prompt template

## Pricing review

- What I sell: {{What I sell}}
- What I charge now, and how I arrived at it: {{What I charge now, and how I arrived at it}}
- My costs: {{My costs}}
- Competitors: {{Competitors}}
- Who buys: {{Who buys}}
- What I'm trying to fix: {{What I'm trying to fix}}

Start with my actual margin at current prices, including the costs people leave out.

Then propose a structure with tiers or packages rather than one number, so a buyer chooses how rather than whether. Give me the actual figures and the reasoning.

Include what to say to existing customers when the price goes up, and what to say when someone tells me it is too expensive.

---

Source: [Pricing Strategy Review on PromptBuild](https://promptbuild.io/prompt/MKDCeQnOhwAVGG4w3yXw/pricing-strategy-review)