---
name: pricing-strategy-advisor
description: "Determine the optimal pricing strategy for a product or service. Use when the user wants help with Pricing Strategy Advisor. Related topics: business, startup, pricing."
---

# Pricing Strategy Advisor

Determine the optimal pricing strategy for a product or service.

## How to use this skill

1. Ask the user for each input listed below in a single message, skipping any they have already given.
2. Where options are listed, offer them, but accept other answers too.
3. Fill the answers into the prompt template, then follow the completed prompt to produce the result.

## Inputs

- **What you're pricing** (free text, e.g. "Product or service name and description")
- **Business Model** (choose one: B2B SaaS, B2C product, Professional services, E-commerce, Marketplace, Media/subscription, Other)
- **Target Customer Segment** (free text, e.g. "")
- **Key Value Delivered** (longer free text)
- **Main Competitors & Their Pricing** (longer free text)
- **Your Positioning** (choose one: Premium/high-end, Mid-market, Budget/affordable, Value leader)
- **Current Stage** (choose one: Pre-launch (no pricing yet), New (testing), Established (optimising))
- **Input 8** (choose any: Cost-plus pricing, Value-based pricing, Competitor-based pricing, Freemium model, Penetration pricing, Price skimming, Usage-based, Tiered/packaging, Per-seat)

## Prompt template

## Introduction
Develop an optimal pricing strategy for your product or service based on your market and value proposition.

## Product / Service Overview
- What you're pricing: {{What you're pricing}}
- Business Model: {{Business Model}}
- Target Customer Segment: {{Target Customer Segment}}
- Key Value Delivered: {{Key Value Delivered}}

## Market Context
- Main Competitors & Their Pricing: {{Main Competitors & Their Pricing}}
- Your Positioning: {{Your Positioning}}
- Current Stage: {{Current Stage}}

## Strategy Considerations
Analyse these pricing approaches:
{{Input 8}}

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Source: [Pricing Strategy Advisor on PromptBuild](https://promptbuild.io/prompt/Emfuame7qns4St05p2g7/pricing-strategy-advisor)