---
name: objection-handling-playbook
description: "What's actually behind the objection, and what to say to it. Use when the user wants help with Objection Handling Playbook. Related topics: Sales, Communication, Planning."
---

# Objection Handling Playbook

What's actually behind the objection, and what to say to it.

## How to use this skill

1. Ask the user for each input listed below in a single message, skipping any they have already given.
2. Where options are listed, offer them, but accept other answers too.
3. Fill the answers into the prompt template, then follow the completed prompt to produce the result.

## Inputs

- **What I sell** (longer free text)
- **The objections, in their exact words** (longer free text)
- **When each comes up** (longer free text)
- **What I say now, and how it lands** (longer free text)
- **Competitors mentioned** (longer free text)
- **Where the objection is fair** (longer free text)

## Prompt template

## Objection playbook

- What I sell: {{What I sell}}
- The objections, in their exact words: {{The objections, in their exact words}}
- When each comes up: {{When each comes up}}
- What I say now, and how it lands: {{What I say now, and how it lands}}
- Competitors mentioned: {{Competitors mentioned}}
- Where the objection is fair: {{Where the objection is fair}}

For each one, work out what is actually underneath it. Price objections are usually value or urgency objections wearing a disguise.

Give me a response that acknowledges before it answers, plus a question that opens the conversation rather than closing it down.

Where the objection is legitimate, give me the honest reframe rather than a denial. And tell me which objections mean walk away.

---

Source: [Objection Handling Playbook on PromptBuild](https://promptbuild.io/prompt/7UOeFXO6tlEuYIPx7uEZ/objection-handling-playbook)