---
name: cold-email-follow-up-sequence
description: "Write a multi-step email sequence to follow up with unresponsive leads. Use when the user wants help with Cold Email Follow-Up Sequence. Related topics: sales, email, marketing."
---

# Cold Email Follow-Up Sequence

Write a multi-step email sequence to follow up with unresponsive leads.

## How to use this skill

1. Ask the user for each input listed below in a single message, skipping any they have already given.
2. Where options are listed, offer them, but accept other answers too.
3. Fill the answers into the prompt template, then follow the completed prompt to produce the result.

## Inputs

- **Previous Contact** (choose one: None (Cold), Met at Event, Inbound Lead, Referral)
- **What was the initial offer?** (longer free text)
- **Prospect's Industry** (free text, e.g. "")
- **Number of follow-up emails** (number from 1 to 5)
- **Tone** (choose one: Persistent but polite, Value-driven, Humorous/Lighthearted, Direct)
- **Tactics to use** (choose any: Share a case study, Ask a quick question, Breakup email (final attempt), Share an article)
- **Provide subject line options for each?** (choose one: Yes, No)

## Prompt template

## Introduction
Generate an automated drip sequence for sales follow-ups.

## Campaign Context
- Previous Contact: {{Previous Contact}}
- What was the initial offer?: {{What was the initial offer?}}
- Prospect's Industry: {{Prospect's Industry}}

## Sequence Settings
- Number of follow-up emails: {{Number of follow-up emails}}
- Tone: {{Tone}}
- Tactics to use: {{Tactics to use}}
- Provide subject line options for each? {{Provide subject line options for each?}}

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**Goal**: Output the full email sequence with recommended delay days between each email.

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Source: [Cold Email Follow-Up Sequence on PromptBuild](https://promptbuild.io/prompt/2zpTkKSHWzRYUvP7xo8h/cold-email-follow-up-sequence)