AI Prompt Templates for Marketing: 10 Fill-in Prompts Teams Reuse Every Week
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Marketing is the most repetitive job that never feels repetitive. The product changes, the campaign changes, the channel changes, but the shape of the work stays the same: a headline to test, an ad to rewrite, a post to adapt, a page to optimise. That is exactly the shape a prompt template fits.
These ten AI prompt templates cover the marketing work most teams actually do every week. Each one keeps the instructions and output format fixed and turns the changing parts into fill-in fields, so you set them up once and reuse them for every campaign. Grab ready-made versions from the Prompt Library, or build your own in the builder.
1. Landing page headline variants
You are a direct response copywriter. Write 10 headline options for [text: product or page]. Audience: [text: who they are and what they want]. Main benefit: [text: the one thing it does]. Mix these angles: outcome, objection, curiosity, specific number. Max 60 characters each. No exclamation marks, no "revolutionary", no "game-changing".
Banning the clichés in the prompt is faster than deleting them from the output.
2. Ad copy for a specific platform
Write [dropdown: Google Search, Meta, LinkedIn, TikTok] ad copy for [text: product]. Audience: [textarea: who you are targeting and what they already believe]. Offer: [text: the offer or CTA]. Follow that platform's character limits exactly and give 3 variants: benefit-led, problem-led, social-proof-led.
The platform dropdown matters more than it looks. LinkedIn copy that reads like TikTok copy fails, and one field is all it takes to stop that.
3. Repurpose one piece into a week of social
Turn this into [dropdown: 5, 7, 10] social posts for [multi: LinkedIn, X, Instagram, threads]. Each post must stand alone (no "part 2 of 5"), lead with the hook in the first line, and end with one question or CTA. Keep my voice: [dropdown: plain and direct, warm and conversational, dry and technical]. Source: [textarea: paste the article, transcript, or notes]
4. The SEO content brief
Write a content brief for the keyword "[text: target keyword]". Search intent: [dropdown: informational, commercial, transactional]. Include: recommended title (under 60 chars), meta description (under 155 chars), H2 outline, questions to answer, and 5 internal link ideas from these pages: [textarea: list your key pages]. No fluff sections that exist only for word count.
Pair this with the structure advice in our 5-part prompt framework and you get briefs a writer can start from immediately.
5. Email subject lines that get opened
Write 12 subject lines for an email about [text: the topic]. Audience: [text: segment]. Goal: [dropdown: open and read, click through, reply]. Include 3 curiosity-led, 3 benefit-led, 3 specific-number, 3 plain and boring. Under 45 characters. Add a one-line preview text for the best 3.
Always ask for the boring ones. They win more tests than anyone expects.
6. Turn features into benefits
For each feature below, write the benefit in the customer's words and the objection it answers. Format: a table with columns Feature, Benefit, Objection answered. Audience: [text: who is buying]. Do not invent features that are not listed. Features: [textarea: paste your feature list]
7. Competitor positioning check
Compare how we describe [text: your product] against [text: competitor]. Our positioning: [textarea: paste your homepage copy]. Theirs: [textarea: paste their homepage copy]. Output: what they claim that we do not, what we claim that they do not, and 3 sharper ways to state our difference. Be blunt about where we sound identical.
That final constraint is the point. Without it you get a flattering summary instead of the uncomfortable answer you need.
8. Customer research into messaging
Read these customer quotes and pull out the language we should be using. Quotes: [textarea: paste reviews, survey answers, or call notes]. Output: top 5 recurring pains in their exact words, top 3 desired outcomes, and 5 phrases to lift straight into copy. Quote them, do not paraphrase into marketing speak.
9. The campaign launch checklist
Build a launch checklist for [text: campaign name], launching [text: date]. Channels: [multi: email, paid social, organic social, blog, in-app, PR]. Format: a table with Task, Owner, Days before launch. Flag anything that needs [dropdown: legal, design, engineering] review.
10. The post-campaign retro
Analyse this campaign's results and tell me what to do differently. Goal: [text: what success looked like]. Results: [textarea: paste the numbers]. Output: what worked, what did not, the single biggest lever for next time, and one thing we should stop doing. Say "not enough data" where the numbers cannot support a conclusion.
Set them up once
The reason these work as templates and not just prompts is that the expensive thinking (the role, the format, the constraints) only has to happen once. Every campaign after that is a fill-in job, which is the whole idea behind turning a good prompt into a reusable template.
Pick the two you would use this week, fill them in from the Prompt Library, and copy the result straight into ChatGPT, Claude, or Gemini. Next campaign, they will be waiting for you.
Tags: Templates, Marketing